Solé Bicycles is seeking a creative, analytical, and strategic marketing leader to oversee the execution and performance of all marketing initiatives. As the Head of Marketing, you’ll play a crucial role in driving growth strategy across paid, email, SMS, affiliate, and content, while coordinating cross-functional efforts and managing internal and external resources.
Job Type
- Full-time.
Location
- Remote (Available during Pacific Standard Time business hours).
Role of the Job
The Head of Marketing will oversee the overall marketing strategy and calendar, ensuring alignment with company goals, brand direction, and revenue targets. This role requires strategic thinking, analytical skills, and the ability to drive execution across multiple digital channels.
Main Responsibilities
- Own the overall marketing strategy and calendar, ensuring alignment with company goals and revenue targets.
- Oversee and manage paid media performance with a focus on metrics like ROAS, CAC, and LTV.
- Lead and optimize email and SMS marketing campaigns using tools like Klaviyo and Postscript.
- Oversee and grow affiliate programs, managing onboarding, tracking, and partner communication.
- Monitor and analyze performance data using GA4, Shopify, and related tools.
- Coordinate with creative resources to ensure campaigns are visually compelling and on-brand.
Qualifications Needed
- 3+ years in a full-stack or leadership marketing role, ideally with a DTC or lifestyle brand.
- Experience managing paid media teams or agencies with a focus on ROAS, CAC, and LTV.
- Hands-on experience with Klaviyo, Postscript, Refersion, GA4, Shopify, and Slack.
- Strong strategic thinking with the ability to execute across multiple digital channels.
- Fluent in English with excellent written and verbal communication skills.
FAQs
What benefits does this role offer?
Opportunities for growth and development, flexible work arrangement, and autonomy to experiment and build.
Is previous experience in marketing required?
Yes, 3+ years of experience in a full-stack or leadership marketing role is required.
What kind of support will I receive?
Support and guidance from the leadership team to ensure success in the role.
Can I work from home?
Yes, this role is 100% remote, offering flexibility and work-life balance.
What kind of projects will I be working on?
Developing and executing marketing strategies across multiple digital channels.
Are there opportunities for career advancement?
Yes, there are opportunities for growth and development within the company.
What is the company culture like?
Fast-paced, creative environment with a focus on innovation and customer satisfaction.
How does the company approach employee well-being?
Prioritizes employee satisfaction and offers flexible work arrangements.
What are the working hours?
Available during Pacific Standard Time business hours.
Is there a team I will be working with?
Yes, you will collaborate with other marketing professionals and the leadership team.
What kind of skills do I need to have?
Strong strategic thinking, analytical skills, and the ability to drive execution across multiple digital channels.
Will I receive any training or support?
Yes, support and guidance from the leadership team will be provided.
How do I stay organized and manage multiple projects?
Utilize tools and strategies to prioritize tasks and manage time effectively.
What kind of software will I be using?
Klaviyo, Postscript, Refersion, GA4, Shopify, and other marketing tools.
Salary Package
Competitive salary based on experience and qualifications.
Opportunities for growth and development, flexible work arrangement, and autonomy to experiment and build.
Required Documents
- CV.
- Resume.
To apply to this job please send an email directly to
Application for Head of Marketing at Solé Bicycles
About Solé Bicycles
Company Overview
Solé Bicycles is a fast-growing U.S.-based consumer products brand that designs and manufactures stylish, high-quality electric and non-electric bicycles.
Mission
The mission of Solé Bicycles is to provide exceptional products and experiences while promoting a lifestyle of adventure, sustainability, and freedom.
Values
Solé Bicycles values excellence, innovation, and customer satisfaction. The company prioritizes employee growth and development and offers opportunities for career advancement.
Products and Culture
Solé Bicycles offers stylish, high-quality electric and non-electric bicycles for commuting, recreation, and adventure. With a fast-paced, creative environment and flexible work arrangements, it’s a great place to work and grow.
Team and Future
Solé Bicycles has a collaborative team committed to innovation, growth, and delivering exceptional experiences to customers. The company is focused on expanding its product line and reaching new customers.