Lime Media is seeking an Online Paid Advertising Specialist to join its team of marketing professionals. This role involves planning, managing, and optimizing performance-based paid advertising campaigns across Google Ads, Bing Ads, and potentially Meta and TikTok.
Job Type
- Full-time
Location
- Remote (Anywhere in the World)
- Flexible hours and remote work arrangement with regular reporting and availability in your time zone.
Role Overview
The Online Paid Advertising Specialist will be responsible for planning, managing, and optimizing performance-based paid advertising campaigns across multiple platforms. This role requires strong analytical skills, experience with paid advertising platforms, and the ability to work independently.
Main Responsibilities
- Create, manage, and optimize campaigns on Google Ads and Bing Ads.
- Monitor daily performance metrics and eliminate underperforming segments, placements, or keywords.
- Research and expand keyword targeting, audience segments, and placements.
- Provide creative direction and collaborate with designers/video editors to source or refine assets for ads.
- Deliver clear weekly and monthly reports summarizing key metrics, insights, and next steps.
Qualification Needed
- Advanced-level experience in Google Ads, Bing Ads, and potentially Meta Business Manager and TikTok Ads Manager.
- Strong analytical mindset with data-driven decision making.
- Excellent written and verbal communication skills.
- Ability to juggle multiple projects/accounts and work independently.
FAQs
What benefits does this role offer?
Opportunity to work with a leading marketing agency and create impactful advertising campaigns.
Is previous experience in paid advertising required?
Yes, 3-5+ years of hands-on paid media experience is necessary.
Can I work remotely?
Yes, this role is remote with flexible hours and regular reporting.
What kind of support will I receive?
Comprehensive training and support from experienced team members.
Are there opportunities for growth and development?
Yes, opportunities for career growth and professional development are available.
What kind of company culture can I expect?
A culture of innovation, teamwork, and passion for creating impactful advertising campaigns.
How is the company structured?
Lime Media is a marketing agency with a diverse range of clients and products.
What kind of work-life balance can I expect?
Flexible hours and remote work arrangement support work-life balance.
Is there a bonus scheme?
Yes, opportunities for bonuses and incentives are available.
What kind of reporting is required?
Weekly and monthly reports summarizing key metrics, insights, and next steps.
Can I work on multiple projects/accounts?
Yes, ability to juggle multiple projects/accounts is necessary.
What kind of creative direction is required?
Providing creative direction and collaborating with designers/video editors to source or refine assets for ads.
Is experience with Google Analytics required?
Yes, experience with Google Analytics (GA4) is necessary.
What kind of audience segmentation is required?
Audience segmentation and remarketing experience is necessary.
Can I work independently?
Yes, ability to work independently with high accountability is necessary.
Salary Package
- Competitive salary with opportunities for bonuses and incentives.
Required Documents
- CV
- Resume
To apply to this job please send an email directly to
With the email title: [Online Paid Advertising Specialist (Full-Time, Exclusive Role) at Lime Holdings (PTY)
About Company
Company Overview
Lime Media is a marketing agency with more than 16 years of experience in digital marketing. The company owns various digital consumer products, cloud-based management systems, and specializes in large-scale customer acquisition.
Mission and Values
Lime Media’s mission is to provide innovative marketing solutions that drive results for clients. The company’s values include innovation, teamwork, and a passion for creating impactful advertising campaigns.
Culture and Work Environment
Lime Media has a culture of innovation, teamwork, and passion for creating impactful advertising campaigns. The company values flexibility and work-life balance, and offers a remote work arrangement with regular reporting and availability in your time zone.
Career Growth and Development
Lime Media provides opportunities for career growth and professional development, with a focus on innovation and teamwork. The company offers comprehensive training and support to help employees develop their skills and advance their careers.