Location 

• Remote, US: This role can be performed remotely from anywhere in the United States, offering flexibility and autonomy to work from the comfort of your own space.

Job Details 

• Employment Type: Full-time
• Department: Brand & Creative
• Compensation: $80,000 – $100,000 per year, with equity options

About the Role

The Brand Copywriter will play a critical role in developing compelling copy across marketing campaigns, retail materials, brand communications, and everything in between. This role requires exceptional writing skills, a strong understanding of cat culture and behavior, and the ability to adapt tone and messaging for different audiences and channels.

Key Responsibilities

• Write compelling copy across multiple channels, including email campaigns, paid social media, advertising, packaging, and retail materials.
• Collaborate with creative and marketing teams to develop integrated campaign messaging that drives engagement and conversion.
• Create product descriptions, retail copy, and sales materials that authentically communicate Smalls’ value proposition to cat parents.
• Support brand storytelling initiatives by writing blog content, customer stories, and educational materials about cat health and nutrition.
• Develop email marketing copy for acquisition, retention, and lifecycle campaigns that speak directly to cat parent pain points and desires.

Qualifications

• Experience: 2+ years of copywriting experience, preferably with consumer brands, DTC companies, or agencies.
• Portfolio: A strong portfolio showcasing versatility across channels, including email, social, advertising, and long-form content.
• Writing Skills: Exceptional writing skills with the ability to adapt voice and tone for different audiences and platforms.
• Direct-Response Copywriting: Understanding of direct-response copywriting principles and what drives engagement and conversion.
• Cat Parent: A genuine understanding of cat behavior, needs, and the unique cat-human relationship.

Benefits

• Competitive salary package with equity options.
• Unlimited PTO and flexible work arrangements.
• A people-driven culture that values employee well-being and respects life outside of work.
• Professional growth and development opportunities.
• Supportive and collaborative team environment.
• Chance to make a meaningful impact by improving communication with cat parents and shaping the future of cat health and nutrition.

Required Documents

• Resume/CV: Showcase experience and skills in copywriting, preferably with consumer brands or DTC companies.
• Portfolio: Provide examples of previous work, including email campaigns, social media content, and long-form content.
• Cover Letter: Introduce yourself, highlight relevant experience, and explain why you’re a good fit for the role.

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About Smalls

Smalls is a mission-driven company that loves cats and is dedicated to making nine lives ten. Their mission is to improve the lives of cats and their parents by providing high-quality, nutritious food.

The company culture is collaborative, supportive, and deeply people-driven—prioritizing innovation, data-informed decision-making, and respect for employees’ lives outside of work. Smalls values authenticity, creativity, and the unique bond between cats and their humans.