Senior Content Designer (SEO) – Building Safety Regulator

Senior Content Designer (SEO) job opportunity with the Building Safety Regulator (BSR), offering a salary of £47,686 to £54,453 per year. This is a permanent role with flexible, full-time, part-time and job-share working options available across multiple UK locations.

Job Overview

The Building Safety Regulator is seeking an experienced Senior Content Designer (SEO) to help improve the safety of buildings and protect residents across the UK.

This senior role is suited to an experienced content design professional with strong user-centred design skills, experience working in multidisciplinary teams, and the ability to turn complex policy, legislation and technical information into clear, accessible content.

The successful candidate will lead the design and continuous improvement of content for BSR services and guidance, using user research, analytics and performance data to make evidence-based decisions.

Important: This vacancy is not open to applicants who require visa sponsorship under the UK points-based immigration system.

Position Details

Job Title: Senior Content Designer (SEO)
Employer: Building Safety Regulator (BSR)
Reference: 476454
Salary: £47,686 – £54,453 per year
Job Grade: Senior Executive Officer
Contract: Permanent
Working Pattern: Full-time, Part-time, Flexible Working, Job Share
Part-Time Minimum: 30 hours per week
Number of Vacancies: 1
Role Type: Administration / Corporate Support, Operational Delivery
Working Arrangement: Hybrid
Application Deadline: Midday, Monday 14 September 2026
Sponsorship: Not available for applicants requiring sponsorship

Job Locations

The position is available across a wide range of UK locations:

Aberdeen
Ashford, Kent
Basingstoke
Birmingham
Bootle
Bristol
Buxton
Cardiff
Carlisle
Carmarthen
Chelmsford
Crewe
Edinburgh
Glasgow
Inverness
Leeds
Milton Keynes
Newcastle-upon-Tyne
Norwich
Nottingham
Oxted
Plymouth
Sheffield
Wrexham
York

About the Building Safety Regulator

The Building Safety Regulator (BSR) became an Arm’s Length Body (ALB) of the Ministry for Housing, Communities and Local Government (MHCLG) on 1 June 2026.

BSR is a Non-Crown, Non-Departmental Public Body (NDPB). Its employees are therefore public servants rather than Civil Servants.

Employees have access to a range of arrangements associated with the Civil Service, including the Civil Service Pension Scheme and Civil Service Jobs opportunities.

About the Senior Content Designer Role

The successful candidate will be a senior practitioner within the content design profession and will play an important role in shaping digital content across BSR.

You will work with:

Service designers
Interaction designers
User researchers
Policy colleagues
Communications professionals
Subject matter experts
Other multidisciplinary team members

You will help create accessible, inclusive and consistent content published on GOV.UK while ensuring that services meet user needs and organisational objectives.

The role also involves influencing stakeholders, championing content design standards, mentoring colleagues and helping to improve content design capability across the organisation.

Key Responsibilities

As a Senior Content Designer, you will:

Lead the end-to-end design, testing and continuous improvement of content for complex services and guidance.
Ensure content meets user needs and supports organisational objectives.
Use user research, analytics, performance data and other evidence to inform content decisions.
Evaluate the effectiveness and impact of content.
Identify opportunities to improve user outcomes.
Build strong and trusted relationships with stakeholders.
Influence decision-making and constructively challenge assumptions.
Advocate for user-centred content and services.
Work collaboratively within multidisciplinary teams.
Help shape user journeys and resolve complex content problems.
Ensure content supports effective service delivery.
Champion content design best practice.
Lead content critiques and quality assurance activities.
Mentor and support colleagues.
Help develop content design capability across BSR.
Create accessible and inclusive digital content.
Ensure content complies with relevant standards, accessibility legislation and governance principles.
Promote consistent, high-quality content across services and guidance.

Essential Skills and Experience

Applicants should have:

Experience designing and improving user-centred content for digital products or services.
Experience working within multidisciplinary teams.
Experience working using agile approaches.
Experience using user research, analytics and other evidence to inform content decisions.
Experience measuring content performance and continuously improving user outcomes.
The ability to simplify complex policy, legislation or technical information.
Experience producing clear, accessible and actionable content for different audiences.
Proven experience influencing senior stakeholders.
The ability to establish collaborative working relationships.
Confidence challenging assumptions where necessary to achieve better user outcomes.
Experience coaching, mentoring or supporting content designers.
Experience promoting high standards through content critiques and quality assurance.
Knowledge of accessibility and inclusive design.
Knowledge of content standards.
Experience applying accessibility and content standards to digital services.

Hybrid Working

BSR offers a hybrid working arrangement combining home working with office-based work.

The hybrid arrangement is voluntary and non-contractual, while the allocated office remains the contractual place of work.

Where hybrid working is suitable for the role, employees are expected to attend their office or another business-related site for approximately 60% of their working week.

The exact arrangements will depend primarily on business requirements, while personal and other relevant circumstances may also be considered.

Applicants are therefore encouraged to consider whether they can reasonably travel to their allocated office before applying.

Travel Requirements

The role requires occasional travel to the Bootle office for team meetings.

Working Hours

Part-time working is available.

Candidates applying on a part-time basis must be able to commit to working a minimum of 30 hours per week.

Behaviours Assessed

Candidates will be assessed against the following Civil Service behaviours:

Leadership
Making Effective Decisions
Communicating and Influencing

Salary and Pension

The salary range for this position is:

£47,686 – £54,453 per year

In addition to salary, BSR contributes towards membership of the Civil Service Defined Benefit Pension Scheme.

The advertised contribution is 28.97%, with the advert giving an example contribution of £13,814 alongside a £47,686 salary.

Employee Benefits

Successful candidates can access a range of benefits, including:

Competitive pay.
Civil Service Pension Scheme membership.
Employer pension contributions of 28.97%.
Family-friendly policies.
Flexible working arrangements.
Carer-friendly policies.
185 hours of annual leave.
Annual leave increasing to 222 hours after five years of qualifying service.
Public holidays in addition to annual leave.
Parental leave benefits.
Cycle to Work Scheme.
E-Gift Cards.
Discount vouchers through EdenRed.
Workplace adjustments for eligible employees.

Application Process

The recruitment process will use the Success Profiles framework and will assess candidates against their experience and the specified behaviours.

Applicants will be required to complete an anonymised CV containing relevant career history, experience and qualifications.

Candidates will also need to provide an anonymised Personal Statement of no more than 750 words demonstrating how they meet the essential skills and criteria listed in the vacancy.

Applicants should tailor their CV and personal statement specifically to the essential requirements of the role.

Sift Information

The sift is scheduled to take place during the week commencing:

14 September 2026

Candidates will be assessed on their:

CV
Personal Statement

Interview Information

Interviews are scheduled to take place during the week commencing:

28 September 2026

Candidates will be assessed against the behaviours listed in the vacancy, including Leadership, Making Effective Decisions, and Communicating and Influencing.

Visa Sponsorship – Important

This vacancy does NOT offer visa sponsorship.

The employer specifically states that the role is not open to applicants who require sponsorship under the UK points-based immigration system.

Applicants who require sponsorship should not apply for this vacancy, as applications requiring sponsorship may be rejected and provisional offers may be withdrawn.

Artificial Intelligence and Applications

Applicants may use artificial intelligence tools to support their application, but all information, examples and statements submitted must be truthful and factually accurate.

Application content must be based on the applicant’s own experience.

Plagiarism or presenting other people’s ideas, experiences or AI-generated content as one’s own may result in an application being withdrawn.

Security Checks

Successful candidates will be required to undergo appropriate pre-employment checks, including:

Basic or equivalent criminal record checks.
Baseline Personnel Security Standard checks.

Additional checks may also be conducted as part of BSR’s recruitment process, including Google and social media checks where applicable.

Nationality Requirements

The role is broadly open to:

UK nationals.
Republic of Ireland nationals.
Commonwealth nationals with the right to work in the UK.
Eligible EU, Swiss, Norwegian, Icelandic and Liechtenstein nationals and qualifying family members with settled or pre-settled status under the EU Settlement Scheme.
Certain individuals with limited or indefinite leave to remain who were eligible to apply under the EU Settlement Scheme before 31 December 2020.
Turkish nationals and certain qualifying family members who have accrued the right to work in the Civil Service.

Applicants should check the applicable UK Civil Service nationality rules before applying.

Disability and Workplace Adjustments

BSR is a Disability Confident employer and welcomes applications from disabled candidates who meet the relevant criteria.

Workplace adjustments can be provided during the recruitment process and, where appropriate, throughout employment.

Candidates who require assistance because of a disability or medical condition can contact the recruitment team to discuss available support.

Reserve List

A reserve list may be held for up to 12 months.

Being placed on the reserve list does not guarantee that a candidate will subsequently be offered a position.

Important Application Information

Candidates should carefully review the vacancy requirements before applying.

In particular:

Tailor your CV to the essential criteria.
Ensure your personal statement is no more than 750 words.
Use genuine examples from your own experience.
Prepare examples demonstrating the required behaviours.
Confirm that you have the right to work in the UK.
Make sure you can meet the hybrid working requirements.
Note that visa sponsorship is not available for this vacancy.
Consider the travel requirement to the Bootle office.

Application Deadline

Apply before midday on Monday, 14 September 2026.

Applications submitted after the deadline may not be considered.

How to Apply

Applications should be submitted through the official Civil Service Jobs vacancy.

Vacancy Reference: 476454

Job Title: Senior Content Designer (SEO)

Employer: Building Safety Regulator

Contact Information

Job Contact: Hiring Management Team (HMT)

Email: Resourcing@buildingsafety.gov.uk

Recruitment Team: HR Resourcing Team

Email: HR.Resourcing-Team@hse.gov.uk

Final Reminder

This is a senior-level content design opportunity offering a salary of up to £54,453, permanent employment, hybrid working and flexible working options across numerous UK locations.

However, visa sponsorship is not available, so applicants who require sponsorship under the UK points-based immigration system should not apply.

Deadline: 12:00 midday, Monday 14 September 2026.

Apply Now

Content Designer