Job Details

• Job Title: Direct Response Copywriter (DTC Copywriter)
• Job Type: Full-time
• Location: Hybrid – Central London or Manchester, United Kingdom
• Compensation: £35,000 – £45,000 + Bonus/Benefit Scheme + 27 Days Paid Holiday

Role of the Job

The Direct Response Copywriter will craft high-performing short-form and long-form copy for D2C brands, driving conversions across Meta and TikTok campaigns. This role combines creativity, consumer psychology, and performance data to produce compelling ad copy that delivers measurable results.

Responsibilities

• Research and understand each brand using internal dashboards and processes.
• Develop and execute direct response copy strategies across Meta and TikTok.
• Write high-performing ad copy, short-form video scripts, and UGC briefs using proven frameworks.
• Create long-form presell pages and advertorials designed for conversion.
• Collaborate with Creative Strategists, Media Buyers, and Designers to align copy with performance goals.
• Analyse creative data and refine messaging based on insights and performance metrics.
• Conceptualise new campaign angles, testing structures, and messaging variations.
• Report on creative performance and identify opportunities for optimisation.
• Stay informed on social trends, platform updates, and consumer psychology insights.
• Present creative concepts confidently to internal teams and clients.

Requirements

• 3–5 years of experience in direct response copywriting, preferably within D2C, e-commerce, or performance marketing.
• Proven success creating high-converting ad copy for Meta or TikTok campaigns.
• Strong understanding of consumer psychology and performance creative frameworks.
• Experience analysing ad data and iterating copy based on insights.
• Exceptional storytelling and written communication skills.
• Highly organised and able to manage multiple campaigns simultaneously.
• Confident presenting creative strategies to clients and teams.
• Bonus: experience mentoring junior copywriters or leading brainstorm sessions.

Required Documents

• Resume or CV
• Portfolio showcasing relevant ad copy or creative work

Application Process

1 Submit Application: Apply through Hambi Media’s official careers portal.

2 Review: Applications will be reviewed for alignment with role requirements.

3 Interview: Shortlisted candidates will be contacted for interviews with the creative team.

GET STARTED

About Company

Hambi Media Ltd is the UK’s leading performance creative agency for e-commerce brands, known for its data-driven creative strategies and in-house production capabilities. With a team of 40+ top performers and clients including The Essence Vault, Space Goods, and Hairburst, Hambi blends creativity with performance to deliver standout results for global D2C brands.