Digital Analyst

Digital Performance Analyst – Department for Business and Trade (DBT) | £42,391–£50,881

The Department for Business and Trade (DBT) is hiring 2 Digital Performance Analysts to join its Digital, Data and Technology (DDaT) Directorate. This permanent opportunity offers hybrid working, an excellent Civil Service pension, flexible working arrangements, and the chance to use data and analytics to improve UK government digital services.

Application Deadline: 12:00 PM (Midday), Monday, 10 August 2026

Job Overview

About the Role

As a Digital Performance Analyst, you will help improve DBT’s digital services by analysing user behaviour, measuring service performance, and delivering actionable insights. Working closely with product managers, developers, user researchers, and policy teams, you will support evidence-based decision-making throughout the product lifecycle.

The role requires strong analytical ability, excellent communication skills, and experience working with digital analytics platforms and data visualisation tools.

Key Responsibilities

• Develop performance frameworks aligned with business objectives and user needs.
• Analyse digital service performance using Google Analytics and other data sources.
• Build dashboards and performance reports for stakeholders.
• Identify opportunities to improve digital services through data analysis.
• Collaborate with multidisciplinary product teams.
• Present analytical findings to technical and non-technical audiences.
• Apply quality assurance processes to ensure accurate reporting.
• Maintain reliable performance metrics and dashboards.

Essential Requirements

Applicants should have:

• Strong SQL skills for extracting, manipulating, and analysing data.
• Experience with data analysis, data modelling, and data visualisation tools such as Power BI or Amazon QuickSight.
• Experience creating KPIs and performance measurement frameworks.
• Hands-on experience with Google Analytics 4 (GA4).
• Experience using Google Tag Manager (GTM).
• Knowledge of data quality assurance and validation techniques.
• Excellent communication and stakeholder engagement skills.

Desirable Skills

• Experience working in Agile delivery teams.
• Knowledge of user-centred design.
• Experience working with developers using the dataLayer.
• Experience with A/B and multivariate testing.

Selection Process

Candidates will complete:

• Two-page CV
• 750-word Personal Statement
• Technical Assessment
• Behaviour-based Interview
• Technical Skills Interview

Salary and Benefits

Successful applicants will receive:

• Salary up to £50,881
• Civil Service Pension with 28.97% employer contribution
• Hybrid working
• Flexible working options
• 25 days annual leave, increasing to 30 days
• Three paid volunteering days each year
• Learning and career development opportunities
• Cycle to Work scheme
• Inclusive and supportive working environment

Security Clearance

This role requires Security Check (SC) Clearance.

Applicants normally need to have lived in the UK for at least 3 of the last 5 years.

Nationality Requirements

Applicants must meet UK Civil Service nationality requirements, including eligible UK, Irish, Commonwealth, and other qualifying nationals with the legal right to work in the UK.

Visa Sponsorship

Visa sponsorship is not stated in this job advert.

Applicants should ensure they already meet the right-to-work, nationality, and security clearance requirements before applying.

How to Apply

Submit:

• A maximum two-page CV
• A 750-word Personal Statement demonstrating how you meet the essential criteria

Application Deadline: 12:00 PM (Midday), Monday, 10 August 2026

Why Join DBT?

DBT’s Digital, Data and Technology Directorate has been recognised as an award-winning public sector digital employer. You’ll work on meaningful digital services that support businesses, improve government services, and contribute to UK economic growth.